Within an incredibly positive development for the Pakistani ecosystem, Chinese technology titan and the world’s largest smartphone manufacturer Xiaomi is all set to collaborate with regional partners to assemble mobile phones in Pakistan starting next month.
In an interview with Gwadar Pro , Xiaomi National Representative Peter Chai revealed that the company plans to begin community assembly of mobile phones within Pakistan in December 2021.
Ever since the new Mobile Device Production (MDM) Policy has been authorized, a plethora of companies have began taking interest in acquiring putting together licenses. These licenses will promote localization of cell phone manufacturing and assembly, which often will boost employment opportunities intended for locals.
Sales Director Shahrukh Rohilla went on to highlight the MDM Policy will lower taxation for manufacturers if smartphone brands assemble nearby in Pakistan.
“ In June 2021, there was a significant increase in regulatory duties through which CBU import pricing has gone much higher, ” he or she explained. “ In this way, it has turn out to be almost mandatory for worldwide brands to start assembling in your area to compete while at the same time offering honest pricing to our end consumers. ”
Xiaomi entered Pakistan in 2017 through its standard distributor Smartlink, where this initially focused on online offering. The company is now operating inside Pakistan through 4 official distributors: Smartlink, M& P/TechSirat, Airlink & Phonezo.
Moreover, Mistore. pk is Xiaomi’s main e-commerce portal managed via its partner Smartlink and it is also strategically aligned with Daraz.
Talking about the potential of the Pakistani mobile market, Mr. Chai explained that it is regarded as the most crucial market in the region.
“ Currently, its marketplace size is approximately 18-20 million units smartphone annually worth approx. US$ 2 . 3-2. 5 billion, ” he noted. “ We expect this market to grow with an estimated 15-20% in YoY basis, keeping because local manufacturing and development of the smartphone segment. ”