Uber, the global ride-hailing platform that seamlessly links riders with drivers, with an aim to encourage digital economic inclusion in Pakistan, will be introducing digital payments for its riders and partner motorists, in collaboration with Easypaisa, Pakistan’s leading digital payments platform.
Under this partnership, Uber cyclists and partner drivers will certainly both be able to pay for their own Uber rides and system fees respectively, using Easypaisa. For this purpose, Uber is adding an in-app feature called ‘Uber Cash’ to the app, that will enable users to add funds towards the Uber Cash balance, plus use them to pay efficiently and safely for their rides. Bikers will be able to top-up their balance with Easypaisa, and use it to fund rides without the need of exchanging actual cash.
While currently, Uber offers the option of making payments via money and Debit/Credit cards, this new facility of cashless transactions opens its gates to almost 10 mil Easypaisa App users. Uber Cash not only minimizes the chance of fraudulent transactions, but it also provides value to Uber’s global safety campaign, aimed to curb the risk of Covid-19 infections, by limiting unnecessary actual contact.
Shahid Khan, Country Head on Uber Pakistan, has mentioned, “At Uber, we are committed to our neighborhoods and continue to utilize our state-of-the-art technology to bring innovative features to our platform, and recognize the convenience that will digital transactions offer just for quick, safe, seamless, and hygienic payments. We are positive that this collaboration with Easypaisa would help remove hesitation barriers for online obligations and enable a larger section of the market to adopt digital financial service options within a digitally progressive era. ”
Commenting on the partnership, M. Mudassar Aqil, CEO Easypaisa or Telenor Microfinance Bank mentioned: “Pakistan is really a digitally evolving economy. Through the power of collaboration plus technology, various sectors have the potential to show exceptional growth and partnerships are crucial in assisting this initiative grow more. Easypaisa is playing its part in building an innovative, digital ecosystem where cash can be eliminated from the day-to-day lifecycles of individuals and businesses alike. This relationship with Uber marks another milestone in our journey to provide easy, secure and seamless electronic financial services to all Pakistanis” .
This strategic initiative is aimed in the direction of bringing digital financial addition across Uber’s business procedures and drive digitization in Pakistan. Earlier this year, Uber furthermore partnered up with Mastercard in the similar move, to provide its riders with free trips to and from vaccination centers.
Here is how Uber Money works:
- Open the Uber app on your phone.
- Go to ‘Wallet or Above all Cash’ in the app menus and tap on Include Funds to your Uber Cash balance.
- Select One-time purchase or Auto-refill as per your preference.
- Select your preferred transaction method and the amount you would like to top up.
- While requesting a ride, change your payment method at the bottom to Uber Cash.