Being the most youthful brand among the world’s top 6 smartphone brands, realme has surpassed the odds to keep strong growth momentum and it has delivered a record-breaking efficiency in global markets, aligning with its core value of “Dare to Leap” .
According to the latest Canalys data, realme’s market share had been ranked among the TOP 5 in 30 markets and six regions globally in the fourth quarter of 2021, with the No . 1 spot within the Philippines and Bangladesh as well as a number of new TOP 5 entries including Germany, Peru, Colombia, and the Western Europe region.
realme’s smartphones, featuring leapfrogging performance and trendy designs, have been well-received in important global markets. Canalys information showed that realme’s business in India rose in order to 17 percent, increasing forty eight percent over the previous calendar year. Noticeably, realme has been the only brand among the top 5 to join up positive growth in the world’s second largest smartphone marketplace.
In Europe, realme has achieved a new milestone with a YoY growth price of nearly 450%, which makes it the fourth largest smartphone brand name in the region. In Western European countries, realme has witnessed a whopping 1365% growth rate plus stood as a TOP 5 smart phone vendor for the first time. The development momentum has been mainly driven by continuous breakthroughs in Spain and Italy as well as modern performance in Netherlands plus Germany, where the brand offers moved to TOP 4 and TOP 5 respectively for the first time. In Central and Eastern Europe, realme has registered the 11 percent market share plus taken the TOP 4 place. Greece, Poland, Czech Republic, Ukraine and Belarus have the ability to witnessed robust growth exactly where realme has moved up to TOP 3.
The brand’s distinctive and competitive products have also continued to get wide popularity in rising markets with rapid growth. realme has maintained a high 5 smartphone brand in Southeast Asia while producing new breakthroughs in Latina America, the Middle East and Africa. realme has moved up to TOP 4 in Thailand, Myanmar, UAE, Egypt, and Morocco as well as pocketed a fresh TOP 5 spot within Peru and Colombia.
Since it is only a three-year-old upstart, realme has wrapped up a very fruitful year in 2021 with a strong Q4 performance.
“The company has been laser centered on providing best performance within segment to customers globally with leading tech innovations, which has started to pay off, ” said Sky Li, Founder and CEO of realme, “in 2021, our annual smartphone sales volume achieved a record high of 60 million, a 50% increase over the previous year. In 2022, we will continue to deliver brand new and exciting products to our fans globally. ”
realme is a global emerging consumer technology firm disrupting the smartphone plus AIoT market by making advanced technologies more accessible. It offers a range of smartphones and life-style technology devices with superior specs, quality, and trend-setting designs to young customers at affordable prices.
Established by Atmosphere Li in 2018 plus driven by its “Dare to Leap” spirit, realme is the world’s 6th largest smartphone brand and has turn out to be one of the top 5 smartphone gamers in 21 markets internationally in just three years. As of Q2 2021, realme has joined 61 markets worldwide, which includes China and Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Latina America, and Africa, and has a global user base associated with over 100 million.