Realme has been growing its presence in India by launching new devices regularly. The company owned by China’s BBK Electronics has a range of smartphones to take on the likes of Samsung and Xiaomi. Alongside cell phones, it also offers various linked devices including smartwatches plus truly wireless stereo (TWS) earbuds. Realme also recently ventured into apparel and private care by introducing sweat shirts, t-shirts, caps, and even digital toothbrushes and hair dryers. Earlier this week, Realme expanded its Realme GT flagship lineup in the country and released the Realme GT Neo 2 as its most affordable offering in the new series.
On this week’s event of Gadgets 360 podcast Orbital host Akhil Arora and Reviews Editor Jamshed Avari speak with Madhav Sheth , Vice President of Realme and Chief Executive Officer of Realme India, Europe, and Latin The united states, who takes us behind the scenes at Realme.
Sheth says that using the arrival of the Realme GT series, the company has left its earlier Realme X family. The new series will be, however , claimed to be built on the legacy of the Realme X lineup and is directed to deliver a flagship-like experience at compelling price points.
“You might find very soon a lot of GT products coming in the portfolio from Realme, ” Sheth says. He also indicates the fact that company is planning to provide new Realme GT phones next year with 125W quick charging support.
Unlike its other series, Realme is aiming to deliver a full-fledged, all-round encounter through the Realme GT collection, the executive tells us throughout the conversation.
“You do not pay the price for logos, you pay the price for the technology. And I think if you are paying for the price of the technology, you should feel it. And that’s what GT is all likely to be about, ” this individual mentions.
Realme GT series expanded with the help of the Realme GT Neo 2 on Wednesday. The newest Realme phone comes with features including a 120Hz screen and a Qualcomm Snapdragon 870 SoC to compete against models such as the Samsung Galaxy M52 5G , Una 11X 5G , and Poco F3 GT .
The Realme GT Neo 2 also comes with 5G connectivity and 65W fast charging. It is the third design in the Realme GT series after the Realme GT 5G and Realme GT Master Edition that is going on sale in India. Realme GRAND TOURING Neo 2 price in India begins at Rs. 31, 999 for the bottom 8GB RAM + 128GB storage variant and goes up to Rs. 35, 999 for the 12GB + 256GB model.
Alongside the Realme GT series, Sheth talks about Realme’s ongoing research and development in India. He also touches upon the existing ‘ Make in India ‘ move by manufacturers like Realme to localise their production in the country.
“Where India is at this time of time is all about assembly and the semi-manufacturing, ” he says, adding that he is optimistic on seeing the country moving for the direction of reaching finish local production over time.
Sheth also shows the growth Realme achieved so far in the ongoing joyful season sales. He says that the company managed to generate Rs. 3, 500 crores of sales during the sale and became number one brand upon Flipkart across product types including smartphones, laptops, and audio and ANC (active noise cancellation).
Alongside online sales, Realme is planning to grow its offline presence in the country. Sheth says that there are plans to get 1, 000 offline stores next year where it would display its entire ecosystem associated with products to consumers.
We also request Sheth on how Realme will be differentiating the experience while launching multiple products on a regular basis. He says that the aim of hosting a number of product launches is to develop the community.
“It’s not about whether we have been launching so many products simultaneously or where people are obtaining confused, but they are all different categories of products. We are offering more choices to the users. We are getting more choices for the users to select from what their own current portfolio is all about in the market, ” he says.
Later, the Realme India chief also discusses why we’re seeing 5G phones all around despite the fact that phone system networks are usually yet to roll out their next-generation cellular services.
You can listen to our complete wide-ranging 40-minute conversation with Sheth by hitting the play button on the embedded player over.
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