Ad tracking has helped companies grow their understanding about your behaviour, including the potential to buy new items and how you access a particular app or service. Once you’re successfully tracked, marketers deliver personalised and targeted ads to incline you towards their offerings. Apple has tried to address this spying nature of companies around the world by introducing a list of privacy-focussed features. You can utilise them to prevent apps and services from ad tracking — to some extent — on your iPhone.

For the last couple of months, Apple has been quite active in limiting ad tracking on the iPhone . The Cupertino company announced the App Tracking Transparency (ATT) last year to take a step ahead in bolstering user privacy and limiting organizations from tracking your activity. The feature rolled out with the release of iOS 14. 5 in late April. It also added “nutrition labels” to app listings on the App Store to inform users in what data an app will access upon installation. Further, Apple has enabled the Safari browser to limit tracking through cookies.

Here, we are detailing the steps that you can follow to limit ad tracking from apps and services on the iPhone.

How exactly to limit ad tracking on the iPhone

Before beginning with the steps, it is worth noting here that by using ad tracking, developers help organizations measure your actions and collect details such as your user or device ID, device’s current advertising identifier, name, email address, and other information that help understand your identity. The built-in features are available on the newer iOS versions (iOS 14. 5 and later), although you might not find them if your iPhone has a dated iOS release. You can also head to the next section to look at the way to limit ad tracking by Web-based services.

  1. Head to Settings > Privacy > Tracking .

  2. Toggle off the option ‘Allow Apps to Request to Track’. This can help limit ad tracking from all new apps you download on your iPhone.

  3. Now, you can limit tracking on existing apps by scrolling down and turning off each app to track you.

Besides the above steps, you can also tap Ask App Not to Track on the prompt to block them from tracking your activity and data.

How to limit ad tracking from Safari on the iPhone

It is possible to follow the below steps to limit tracking from different Web-based services and websites that you visit using Safari on your iPhone.

  1. Open Settings > Safari .
  2. Scroll down a bit and toggle off ‘Block All Cookies’.
  3. Now, turn on ‘Prevent Cross-Site Tracking’ to limit advertisers and other third parties from tracking you from site to another.

Although all these steps are helpful in limiting ad tracking on the iPhone, advertisers and businesses requiring your personal data frequently find new ways to track you and keep your profile for their profit motives. You can avoid that further by turning off Background App Refresh for all the apps installed by going to Settings > General and then toggling off ‘Background App Refresh’.

Apple also allows you to turn off personalised ad delivery on its platform when you go to Settings > Privacy > Apple Advertising and turning off the ‘Personalised Ads’ option.

This week on Orbital , the Gadgets 360 podcast, we discuss the Surface Pro 8, Go 3, Duo 2, and Laptop Studio — as Microsoft sets a vision for Windows 11 hardware. Orbital is available on Spotify , Gaana , JioSaavn , Google Podcasts , Apple Podcasts , Amazon Music and wherever you get your podcasts.

For the latest tech news and reviews , follow Gadgets 360 on Twitter , Facebook , and Google News . For the newest videos on gadgets and tech, subscribe to our YouTube channel .

Jagmeet Singh writes about consumer technology for Gadgets 360, out of New Delhi. Jagmeet is a senior reporter for Gadgets 360, and has often written about apps, computer security, Internet services, and telecom developments. Jagmeet is available on Twitter at @JagmeetS13 or Email at [email protected] com. Please send in your leads and tips. More

How to Setup a Locked Folder and Hide Your Pictures in Google Photos

Related Stories

How exactly to Limit Ad Tracking From Apps and Services on iPhone: Steps to Follow