Nokia brand licensee HMD Global has launched a number of smartphones and show phones in India within 2021. Although the Finnish firm continued its trend of delivering a pure software program experience, it brought versions such as the Nokia C20 In addition, Nokia 110 4G, and the newly launched Nokia XR20 that are aimed to draw in young consumers. The company also offers Nokia brand accessories which includes truly wireless stereo (TWS) earbuds to complement its mobile phones. The growing presence associated with Nokia phones and add-ons is aimed to bring the legacy brand back to the Indian market. But experience it succeeded towards the aim?
On this week’s show of Gadgets 360 podcasting Orbital , host Akhil Arora along with Senior Reviewer Aditya Shenoy talk with HMD Global Vice President for India and the Middle East and Northern Africa (MENA) Sanmeet Singh Kochhar to understand the company’s accomplishments and learn how it is seeking to triumph against the fierce competition coming from Chinese players including Realme and Xiaomi .
Kochhar talks about the Htc C, Nokia G, and Nokia X series that will HMD Global has brought as an alternative to its earlier numeric range of smartphones. While the Htc C series is directed at first-time smartphone users, the Nokia G series carries unique features such as two–three days of battery life and software updates promise. The Htc X series, on the other hand, is made to push the boundaries including support for technologies for example 5G connectivity, the professional says.
He also points out that HMD Global considers the Rs. 10, 000–16, 000 bracket as an important market section. It already has models including the Htc 3. 4 , Nokia 5. four , Htc G10 , Nokia G20 , and the Nokia C30 in that section.
However , instead of planning to bring a massive selection of phones quite aggressively — something that we have so far noticed with the likes of Realme, Oppo , and Xiaomi — HMD Global wants to focus on each software and hardware as the unique selling points (USPs).
“We possess a different take to this we believe while hardware improvements are important and are going to always move forward with that. But simultaneously, software, security, privacy, most of these aspects play a very, very important role, ” Kochhar tells us.
The professional also notes that apart from smartphones, HMD Global also has a strong base in the 2G feature phone market in India.
A year ago, the company presented the Nokia 5310 XpressMusic (2020) as its feature phone that was targeted at music lovers and people looking at digital detox. Kochhar says that thousands of the Htc 5310 XpressMusic (2020) models were sold online.
To bring a distinctive experience to the market, HMD Global recently launched the Nokia XR20 as its rugged cell phone. Kochhar encourages our podcasting listeners to experience the stability of the phone by giving up it in real life.
“We have demonstration phones [Nokia XR20] in select stores. I might encourage you to go there… hold that device in your hand, try to drop it on the ground, ” he says.
In the coming days, HMD Global is planning to start the Htc T20 pill in India. Kochhar tells us that the launch will happen “around the Diwali timeframe. ” The tablet debuted globally just earlier this 30 days.
HMD Worldwide has been manufacturing its phones for some time. Kochhar says how the Nokia C3 , Htc C01 Plus , as well as the Nokia C20 Plus were the phones that were not simply manufactured locally in the country but were also designed especially for the Indian market. He or she adds that the company can also be looking to export its in your neighborhood made phones to other markets in the coming future.
We also discuss how the COVID-19 pandemic afflicted HMD Global and the mobile phone market as a whole. Additionally , the discussion touches upon how the company is working toward retaining consumers’ trust plus value on the Nokia brand name. You can catch all this plus listen to our full conversation with Kochhar by pushing the play button within the embedded player above.
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